Brand Metrics introduced operational SDK-free interactive ad formats and pause-ad measurement tools for connected TV ... Read ...

A Federal Communications Commission proposal to let state and local prisons jam contraband cell phones has support from ...

This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

DoubleVerify (DV), the software platform to verify media quality, optimize advertising performance and prove campaign outcomes, has announced DV Authentic Strea ...

When it comes to CMNs, retailers and marketplaces hold the key advantage thanks to shopping and transaction-level data.

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...

As you can see from the table below, the valuation of Magnite is discounted relative to peers if you consider its growth ...

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

IAB Tech Lab has released a new CTV Ad Portfolio and an updated version of its Guide to Programmatic CTV, offering standardized definitions and guidance for transacting connected TV advertising ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- TripleLift, the leading Creative SSP, is celebrating a milestone year defined by global expansion, accelerated product innovation and partnership momentum ...