Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

Post-Covid, Surrey has experienced a return to impressive revenue growth – including growth in ticket sales, hospitality, ...

When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. However, while related, they refer to distinct strategies and concepts.

Mutinex head of marketing Claire Bertolus is to depart the measurement start-up next month amid a broader restructure of its marketing operations. Bertolus, who has led Mutinex’s marketing and ...

Globant has consolidated all marketing and advertising functions within its Gut Network, bringing together practices such as AI, media, martech, analytics and healthcare marketing, the tech company ...

The FIND function allows you to find a text string within another. It returns the position at which a character or string begins within another text string. The output of the above function will be 5, ...

Automation has become a powerful tool in modern marketing, helping teams move faster, personalize messaging at scale and optimize their campaigns in real time. However, not every function is suited to ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this ...

This article is part of "CMO Insider," a series on marketing leadership and innovation. The convergence of tech and marketing is impacting the way that companies form and nurture connections with ...