Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

Sure, Nvidia, AMD and Intel all had important chip and AI platform announcements on the first day of CES 2026, but all ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

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