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Gifted artist shares an easy-to-follow Pennywise makeup tutorial

Juliana knew that the Halloween season would be incomplete without a stellar Pennywise look going viral on social media, so she took it upon herself to recreate the iconic character using her makeup ...

This 27-Year-Old’s ‘Bulletproof’ Business Strategy Led to $1 Million in Sales in 7 Minutes

The strategic effort paid off: Within seven minutes of launch, POV Beauty pulled in $1 million in sales. Related: I’ve Helped ...

TikTok’s Viral 2/3 Rule Promises Less Stress While Getting Ready. Here’s How

According to users on TikTok, the idea of the "2/3 rule" is simple: as long as two out of the three categories — hair, makeup ...