Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

We've seen countless LEGO creations before, but this LEGO build inspired by The Hobbit and Lord of the Rings is simply ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

It is often said that big things come in small packages. And in the case of the Sycamore Youth Center, big changes for the ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Visit Toddler Tuesdays at the Mall of America for FREE Events and Discounts for toddlers and their caretakers! Toddler ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...