The FMCG supply chain, increasingly digital and data-driven, faces a human capital challenge with women's underrepresentation in leadership. Including women strengthens resilience, leverages consumer ...

Learn how consumer goods vary in price elasticity, with factors like substitute availability and brand influence affecting demand sensitivity.

It's the mighty Big Mac versus the new GLP-1 weight-loss pills. And McDonald's (MCD) CEO Chris Kempczinski is putting on his fry hat and gearing up for battle. His weapons of choice this year include ...

As people increasingly turn to chatbots, the number of traditional searches has declined. Smaller websites that rely on search-based traffic are losing business. LLMs serve as a strong substitute for ...

The way consumers view wellness is shifting, reshaping purchasing decisions across all age groups, and challenging brands and retailers, like c-stores, to adapt their strategies. These are findings ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

The research, conducted at Georgetown University Medical Center, found that “shifting levels of a brain protein called KCC2 can reshape the way cues become linked with rewards, sometimes making habits ...

Sometimes the best purchases aren’t planned—they’re discovered. In ecommerce, those small moments of curiosity—when a shopper clicks “add to cart” on something unexpected—can define how connected they ...

Consumer payment trends such as pushback on interchange fees, the rise of buy now/pay later, crypto payments and agentic commerce are set to shape payments in 2026. The elephant in the room is the ...

View post: Walmart is selling a $239 patio rocking chair for $100 that's perfect for an outdoor nap Dollar Tree now offers $3, $5, and $7 items, expanding beyond traditional $1 pricing. Higher-income ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...