Cadbury is no stranger to diving into social-led discussions around society and race—as evidenced by this Australia campaign, this India campaign on ‘cancel culture’, or when it launched this ‘unity ...

The heartwarming ad, created by VCCP, hopes to encourage the nation to become Secret Santas this Christmas and follow their generous instincts. The gift of Cadbury, the spot contends, is the perfect ...

Mondelez is to clearly label videos of YouTube stars paid to promote Cadbury chocolates in its next campaign, having been pulled up by the Advertising Standards Authority (ASA) for running misleading ...

Cadbury 5 Star has rolled out a campaign #5StarEverywhere to amplify its ‘Do Nothing’ proposition by showcasing how its logo creates brand visibility, without the brand taking any effort around ad ...