AFRIMA, which is the pinnacle of recognition for African music globally is poised to ensure that the annual 4-day festival is broadcasted to music lovers and stakeholders across the globe. Importantly ...

Streaming disrupted the music industry, our patterns of music consumption, music marketing and even consumer behaviour. It succeeded in aggregating content by easy accessibility - Steve Job’s dream.

The proliferation of smartphones and affordable, high-speed internet in Africa has facilitated the widespread consumption of music through digital mediums. African music spans diverse genres like ...