In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

The most memorable festive campaigns today are built like stages, not billboards, writes FLC Marketing Group’s Adriana Usvat.

For years, Menards turned its "11% off everything" rebate into a signature draw for bargain hunters. Now that marketing hook ...

While federal officials say they intend to crack down on misleading drug ads, cosmetic surgery remains a “buyer beware” ...

Carlie Irsay-Gordon is younger than her peers, with her own distinctive vision of how an NFL owner can lead. It is about to ...

State and federal authorities have the power to prohibit false or misleading medical advertising, though enforcement is ...

India’s electric ride-hailing challenger BluSmart shut down this year following a financial scandal involving Rs 260 crore.

In fashion, Anta has long positioned itself as an active acquirer. In early 2023, Baozun completed its takeover of Gap China, ...

Something during the holiday season spooked me. It was not the noticeable worsening of traffic congestion, though that was expected during the holiday rush for shopping and the usual year end errands.

The Business Council of Co-operatives and Mutuals has released its inaugural Impact Report, “highlighting a year of progress ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.