E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form ...

It’s still a tool that can help companies accomplish many tasks, but it requires planning and expertise, data and the right ...

The era of AI-as-differentiator is already ending. Within two years, every marketing organization will have access to capable ...

Call them anti-trends. Marketing that stands out and builds for the future relies on trust, credibility, and experience. Even when we all seem to be chasing one shiny object after another (and isn't ...

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...

GEO is a tactic for a bigger and more important strategy. That strategy is owning your audience. The problem is that this new ...

Barnstable County has chosen a firm to monitor PFAS contamination and cleanup at the former Hyannis firefighting training ...

The changes come as the classic comfort food chain prepares to open six new locations in new markets across the U.S.