Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

CTV never fit cleanly into campaign models built for RTB-based trading. Whether agentic AI can simplify CTV for publishers ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

Strategic partnership makes AMC’s popular and critically acclaimed content accessible to buyers through a single access pointNEW YORK, April 15, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the ...

Chislett will drive the agency's commitment to agile, transparent, and platform-neutral digital media solutions.

Needham keeps a Buy rating and $120 price target on Netflix (NFLX) after its Q1 results. The firm says it is positive on the company’s new mobile engagement products, such as vertical video, video ...

We decode the events around The Trade Desk, tracing how audits, agency relationships and product shifts are converging to ...

Netflix drops 10% as weak guidance outweighs strong earnings beat. Analysts see buying opportunity despite guidance ...

Publicis Group has flagged its Australia operation as a star performer, posting 7.6% organic growth as it and fellow French ...

Netflix shares were down 10% in premarket trading Friday after the streaming giant reported a slight beat in first-quarter ...

As programmatic evolves into an agent-led ecosystem, marketers confront a harder question not just how to optimise spend but ...

Live Updates Netflix Announces It Has More than 4,000 Advertisers on Q1 Conference Call 16 hours ago Netflix just took a ...