New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...
NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...
When it comes to CMNs, retailers and marketplaces hold the key advantage thanks to shopping and transaction-level data.
Partnership delivers +12.6% lift in Purchase Intent for leading luxury retailer, illustrating that Wunderkind’s CTV Pause Ads on Yahoo DSP drive measurable outcomes across the full funnel. WunderKIND ...
As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...
As you can see from the table below, the valuation of Magnite is discounted relative to peers if you consider its growth ...
NEW YORK, Dec. 11, 2025 /PRNewswire/ -- TripleLift, the leading Creative SSP, is celebrating a milestone year defined by global expansion, accelerated product innovation and partnership momentum ...
A new collaboration was unveiled at Streaming Media Connect 2025 where Ring Digital’s #FutureOfTV.Live produced a special, data-driven panel on Multiview, Mosaics, and L-bars in the context of live ...
PubMatic and BrightLine have formed a new partnership that will integrate interactive and addressable connected TV ad formats into PubMatic’s unified programmatic platform, giving brands a way to link ...
Flexibility, financial wellness, and having a say in work-life balance are the most pressing issues for frontline workers worldwide, according to a 10-country survey from UKG, a leading global AI ...
A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...
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