LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The first is a really big one: the LEGO SMART Play system, which launches on March 1, is one of the most significant ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The first LEGO Smart Bricks Star Wars set has received mixed reactions from fans, highlighting excitement and concern over ...