Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Go to Gemini Settings > Personal Context to see for yourself. There is a toggle for Your past chats with Gemini for Gemini’s ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Microsoft has a new ad that says Windows 11 is the home of gaming, but shows Chrome pinned on the taskbar instead.

Our poll breaks down how readers are dealing with YouTube ads, from paying for Premium to third-party apps and beyond.

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for Google.

Alphabet (GOOGL) remains a top pick for 2026, having outperformed the S&P 500 by a wide margin since 2024. GOOGL’s core ad ...

As need be, you can use the handle (double-line) icons to rearrange the order in which things play, or hit Shuffle if order ...

Google has finalized the minimum audience size to which advertisers could remarket, reducing the number to 100 active users across all networks and audience types.