Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

The classical definition of strategy, as it was coined by Alfred Chandler in 1962, is that “strategy is the determination of the basic long-term goals of an enterprise, and the adoption of courses of ...

Perhaps you are a good tactician, known for your ability to get your job done and deliver results. But what if you were asked to move into a position that required you to be more strategic? How would ...

In my previous blog, I introduced a non-traditional definition of strategic supplier. This definition is important as it provides the basis for Next Generation Supply Management’s categorization and ...