As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

The FMCG supply chain, increasingly digital and data-driven, faces a human capital challenge with women's underrepresentation ...

Brands that consistently communicate their value and emphasize convenience are best positioned to maintain loyalty, ...

At CRU, Technomic's Donna Hood Crecca details contradictory consumer behaviors retailers need to pay attention to ...

A new study reveals that conservatives tend to view sustainable actions as less impactful than liberals do. This divide is ...

While the headlines report Walmart and Amazon.com's earnings calls each quarter, we don’t often hear how small businesses ...

Creating a tech stack that’s anchored in agility, from insights to activation and measurement, prevents marketers from falling behind when unexpected curveballs hit.

When a company announces it has been named one of the most trusted brands, the label usually sounds impressive and honestly kind of comforting but a lot of shoppers still pause and wonder what was ...

As people increasingly turn to chatbots, the number of traditional searches has declined. Smaller websites that rely on search-based traffic are losing business. LLMs serve as a strong substitute for ...