How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

The FMCG supply chain, increasingly digital and data-driven, faces a human capital challenge with women's underrepresentation ...

Brands that consistently communicate their value and emphasize convenience are best positioned to maintain loyalty, ...

Over three-quarters of new Cadillac Lyriq buyers chose a lease in Q4 2025. We examine why that is and what it means for future used-car supply.

A new study reveals that conservatives tend to view sustainable actions as less impactful than liberals do. This divide is ...

As economic pressures continue into 2026, the DBC Refund PAF program remains a vital financial resource for small ...

While the headlines report Walmart and Amazon.com's earnings calls each quarter, we don’t often hear how small businesses ...

The company's competitive advantage remains formidable today. The question for long-term investors is whether it compounds.

Creating a tech stack that’s anchored in agility, from insights to activation and measurement, prevents marketers from falling behind when unexpected curveballs hit.

When a company announces it has been named one of the most trusted brands, the label usually sounds impressive and honestly kind of comforting but a lot of shoppers still pause and wonder what was ...

In an environment of persistent inflation, Canadian households are under immense financial pressure. A significant and often ...