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Apple has revealed the MacBook Neo, a cheaper new laptop launching at a time when PC hardware has been getting more expensive.

Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.

They aren’t as high-end as the newly announced MacBook Neo, but these Windows laptops show strong competition.

The $599 MacBook Neo is the company’s first true budget product. Why now?

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