Winning contracts and growing your business with government stakeholders requires a well-structured approach to managing critical data and relationships while streamlining workflows and aligning ...

Rich Wilkinson, senior director of industry marketing at Unanet, has published his most recent feature article for Executive Mosaic’s GovCon Expert program to discuss the results of the 2021 GAUGE ...

The best CRM software will integrate with email marketing software and text message marketing software to automatically capture communications on these channels, reducing the need for a team member to ...

No one becomes an expert customer relationship management consultant or reseller overnight, but many who have found success in CRM, either recently or over many years, find that the rewards outweigh ...

CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...

According to analysts' reports released late last year, customer-satisfaction rates for CRM initiatives are more disappointing than Gap's holiday sales numbers, especially considering the initial hype ...

Customer Relationship Management, or CRM, has grown into one of the most critical engines of global commerce. Once a back-office solution for storing contact details, it has become the lifeblood of ...