Red Bull India has renewed its integrated media partnership with Wavemaker, a WPP Media agency, reinforcing a long-standing partnership of over 15 years. The mandate continues to cover end-to-end ...

A recent Criteo report, developed in collaboration with Ecosystm, found that while consumers are increasingly open to data-driven advertising, execution is still catching up.

The appointment is part of WPP’s strategy to create a lean regional leadership team for its WPP Creative operating model.

She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving ...

With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more ...

In a market with a long tradition of building loved brands, effectiveness is increasingly defined by immediate, measurable impact.

There is a specific reason why this pattern keeps repeating, and it sits in a place most companies are reluctant to examine — the westernised template.

S Subramanyeswar (Subbu) takes on expanded mandate as chief knowledge officer, in addition to his role as chief strategy ...

Innocean India’s MD and CEO finds most agencies are still fragmented beneath well-presented integration narratives, which is where they fall short.

Its ‘Hawa Badlegi’ campaign, conceptualised by TBWA\Lintas, Gurugram, turns trolls’ confrontations with celebrities into a commentary on fandom, behaviour, and digital identity shifts.

Dentsu has been appointed as the integrated agency partner in India for Hell Energy Drink following a multi-agency pitch.

KFC India has appointed Suhayl Limbada as chief marketing officer, replacing Aparna Bhawal, who was appointed CMO for KFC ...