Thomas’ Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character. Hailing from 1800s England — a fitting timeline, given Thomas’ Breads ...

What comes to mind if you’re tasked to come up with a mascot for a weed killer brand? Your brainstorm session might be more likely to include a live-action spokesperson or an animated ornery weed — ...

As shoppers expect more personalized, interactive digital experiences, conversational AI environments are helping consumer brands turn product discovery into a deeper, more meaningful journey. The ...

For all the sophistication of modern marketing technology—AI-driven analytics, real-time dashboards, endless attribution platforms—most brands are still measuring success with a model that ...

Every industry has its comeback stories. Vinyl records. Independent bookstores. Even the occasional fashion trend that returns decades after it disappeared. Marketing measurement has its own unlikely ...

Automotive advertising has a structural problem that most other categories don’t: Buyers move seamlessly across national brand influence and local dealer decision-making, while media execution is ...

In theory, marketers have more insight into campaign performance than ever before. In practice, however, data and insights are fragmented across platforms, dashboards, and measurement methodologies, ...

What does it take to build a nationally competitive agency from Portland, Maine — and keep it independent for 33 years? On this episode of Agency Alchemy, Leeann Leahy, CEO of VIA, joins us to talk ...

Pundits have treated two of Netflix’s most talked-about moves this year, ‘Skyscraper Live’ and its bid for Warner Bros., as separate stories. Alex Honnold’s feat is framed as content, the Warner Bros.

When we mistake transition for collapse. Creativity is ending. It’s something you’ve probably heard lately. In headlines. In conversations. In your head at 4:30 in the morning. What still amazes me is ...

As AI platforms mature, questions around commercial sustainability are becoming increasingly common. User adoption is ever-increasing; however, this is largely outpacing monetisation frameworks. AI ...

For decades, brands controlled their first impression — the homepage, the paid ad, the carefully crafted Google snippet. Not anymore. In this episode of AI: Machine-Made Marketing, we sit down with ...