Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on ...

The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach ...

The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...

The following is a guest piece written by Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author’s own. Advertising has always celebrated creativity, but ...

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the ...

Powerade today, April 23, launched its FIFA World Cup 2026 campaign, per details shared with Marketing Dive. The brand ...

The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and ...

Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an ...

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over ...