The strategy seemed comprehensive: partner with 13 different websites, from Facebook and MySpace to Zwinky and NeoPets, ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Noise: Industry awards often celebrate past achievements without acknowledging whether recognized platforms address emerging challenges that will define future success. Direct Message: The platforms ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...

Tension: Every email signup represents an exchange where customers offer attention in return for value, yet most ...

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DMNews (Direct Message News) helps readers cut through the noise with clear, meaningful insights on mindset, relationships, digital life, and more. Every article is built around The Direct Message, ...

I’ve often joked that once I retired, I’d settle into a predictable life: leisurely mornings in my bathrobe, afternoons volunteering at the local literacy center, and weekends chasing my three ...