Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are. ASMR — short for autonomous sensory meridian response — is the experience ...

Apple’s latest advertising strategy might be engineered more to make you tingle than to buy a new iPhone. The tech giant released four autonomous sensory meridian response (ASMR) videos on Wednesday ...

Apple loves to show off just what its iPhone cameras are capable of, but its new Apple ASMR videos are likely to be its most divisive so far. The four new videos were each shot and recorded on iPhone ...

Ahead of the launch of its 2019 line-up of iPhones, Apple has turned to a YouTube trend -- called autonomous sensory meridian response (ASMR) -- that has gone viral online, for its promotional videos.

Apple has released four new autonomous sensory meridian response or ASMR videos as part of their "Shot on iPhone" campaign. There's a sizable ASMR community online, and the tech company is tapping ...

Apple has released four Apple ASMR videos that were shot on the iPhone to its Apple YouTube channel, each focusing on different popular triggers. ASMR stands for Autonomous Sensory Meridian Response.