Qualitative research has lost its way, says Mark Thorpe. Qualitative research has a wonderful heritage, of which it should be immensely proud. It has been used to unwrap some of the most challenging ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data ...

Grounded theory methodology is a robust qualitative research approach that systematically generates theory from data. It employs an inductive process whereby researchers engage in iterative data ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

The Mixed Methods Research-Community Based Participatory Research-Qualitative Research Approaches (MMR-CBPR-QR) Core was developed following the increase in recognition of these approaches in social ...

As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...

WholeSum raised new funding to expand its AI-based qualitative analytics platform, helping organisations extract reliable ...