An ecommerce site offering a large product range comes with various SEO challenges. Dealing with duplicate content and effectively funneling internal link value are just a few examples. Google accepts ...

When seeking to improve organic search result rankings, you often first evaluate keywords, content, backlinks, metadata, and the like. And although those are important to the SEO workflow, it's also ...

If you’re looking for some fairly heavy SEO reading, something beyond the “Top 10-this” and “5-Tips-for-that” type of post, spend some time reading Dave Harry’s post on how search engines may get more ...

It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns. Recognizing patterns is a major part of successful SEO ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Bill Slawski ponders this question after reviewing several white papers and patents during the past five years. In a recent post, he analyzes the way Yahoo segments Web pages to distinguish noise from ...

Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. We know that in search, not all things are created equal. Not ...