“Faster, Higher, Stronger.” When searching for the best sporting goods, it’s hard not to lean on the English translation of the original Olympic motto. After all, those three objectives are what you ...

Santa Cruz is a popular bike brand that’s best known for its mountain bikes. Following the growing trend of electric bicycles, the brand has also released its own lineup of e-bikes, with the new ...

Santa Cruz Bicycles is a company based in California that has long been known for its high-end mountain and gravel bikes. With that, the company is launching a new electronic bike called Skitch which ...

SANTA CRUZ — Tucked away on the Westside of Santa Cruz, and with a manufacturing facility in Pajaro, mountain bike maker, Ibis Cycles recently added two new hires to its industrial design team, which ...

ACTION NEWS EIGHT REPORTER áARIANA JASOá HAS MORE... <PETER ODEHNAL // SANTA CRUZ RESIDENT > 00:20 THEY'RE AN AWESOME WAY TO GET AROUND. PEOPLE LOVE THEM 00:23 <LAURA WILLIAMS // SANTA CRUZ RESIDENT> ...