LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article on the benefits of propensity ...

I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Vermut, vice president of marketing ...

“All users visiting independent.co.uk were allocated a score based on the APV model. This allowed us to segment the user base into three distinct groups; Fly-bys who made up 90%, Fans 9% and Super ...

The onset of the fourth Industrial Revolution, with its technological innovations and advancement, has forced industries and businesses to review and reinvent their processes to avoid becoming ...

Today more and more companies are taking a personalized approach to content and marketing. For example, retailers are personalizing product recommendations and promotions for customers. An important ...