Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

The main problem concerning the role of programmatic-buying in the video marketplace isn’t technology or business models. It’s the way people think about the supply of video. The people who have been ...

LONDON, Feb. 21, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership ...

The MarketWatch News Department was not involved in the creation of this content. DENVER, March 31, 2026 (GLOBE NEWSWIRE) -- Futurionex announced the upcoming launch of the MicAi-X programmatic ...

In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...

Sponsored by The Trade Desk, the two categories will recognise the Asia-Pacific Trading Desk of the Year and the Asia-Pacific Trading Person of the Year. Unlike the other 'People' categories in Agency ...