From credit card points to store memberships, loyalty programs can be goldmines — if you actually use them. Too many shoppers let perks expire, overspend chasing rewards, or ignore hidden benefits ...

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

Starbucks made some major changes to its long-standing loyalty program last month.

Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

In fact, Virgin’s own data shows momentum: an 18% year-over-year increase in points redemption, driven in part by making all ...

When choosing an airline rewards program, you'll want to consider a few key criteria, such as flight options, network ...

Retail loyalty programs have evolved into powerful tools for building emotional connections, boosting retention, and increasing customer lifetime value. From Ulta Beauty’s gamified points system to ...

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge consumers from one-time visitors to lifetime fans, Paytronix says.

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

In February, Maggie, a 71-year-old retired college professor from Michigan, was mourning the recent loss of her husband, Roy, when she logged in to his email account and stumbled upon an unpleasant ...

ChatGPT revealed 8 ways grocery store loyalty programs quietly raise costs while making you feel like you're saving money.

There isn't one hotel rewards program that's ideal for every traveler. Some programs offer greater flexibility and prioritize ...