You'd have to search long and hard to find a store shelf or retail counter that isn't adorned with a point of purchase display. POP displays are important marketing tools for manufacturers and sellers ...

SCOTTeVEST (SeV), a manufacturer and seller of garments designed to hold electronic devices, has released a Point of Purchase (PoP) display that uses personalized videos and biometric scanners to ...

Aside from all the thought and effort that goes into advertising and enticing customers to enter a store to buy something – many effective strategies exist for influencing purchasing decisions once ...

Gabriel announced its new educational interactive Point of Purchase displays, which invite consumers to learn about ride control. “The display simulates realistic traveling characteristics encountered ...