Old Spice, the de facto scent profile of American dadness, turns 80 this year, which makes it, well, old. This doesn’t come as too much of a surprise because the men’s grooming brand, with its ...

It’s an old, tired trope of advertising: gorgeous women become manically obsessed after catching a whiff of their suitor’s cologne. We’ve seen it time and time again, often in the adverts of Axe, the ...