When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain the gulf between Adobe’s price tag and Wall Street’s valuation of ...

For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature. For B2B ...

Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users? Marketo, a San Mateo, Calif.-based marketing automation company, and a ...

In the old days, your marketing efforts would generate leads for your salespeople, who would (you hoped) follow up and turn those leads into prospects and those prospects into customers. In the world ...

Cloud-based marketing software provider Marketo has announced a partnership with Google AdWords, claiming a marketing automation industry first that will, in effect, give marketers insight into which ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...