The news surrounding the launch of Apple’s latest M5 Pro and M5 Max chips is full of the usual levels of Steve Jobs–esque puffery. However, the next 14- and 16-inch MacBook Pr

Discover Apple’s new M5 Pro and M5 Max MacBook Pros with groundbreaking performance upgrades for professionals and creatives.

Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.

Aside from the new MacBook Neo, iPhone 17e, and iPad Air M4, here's what Apple revealed during its big product drop this week.

Apple has been rolling out announcements this week, and March 3 already brought the updated MacBook Air with M5 and new MacBook Pro models

So … The base M5 chip is unchanged, but what Apple previously called the performance cores are now super cores. The more powerful variants of the chip don’t have any efficiency cores, but instead have a new balanced core to provide the power efficiency needed for good battery life.

Apple is rebranding its CPU cores with the launch of the M5 Pro and M5 Max. Learn why performance cores are now super cores and what it means.

With the debut of the M5 Pro and M5 Max MacBook Pro models, Apple tweaked the available configurations for the standard M5 MacBook Pro. The 14-inch M5 MacBook Pro used to start with 512GB of storage,

The 11-inch iPad Air starts at $599 while the 13-inch version starts at $799, each with 128GB of storage. — ASSOCIATED PRESS The United States is expected to increase tariffs on global imports to 15 percent this week,