Industry research shows label design is moving from a regulatory necessity to a central branding tool that can shape consumer preference. Analysts highlight that brands perceived as both meaningful ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

In the wellness market, your product label is more than decoration—it’s a trust signal, a legal requirement, and a brand storyteller all in one. From aromatherapy candles to essential oil blends, the ...

Add Yahoo as a preferred source to see more of our stories on Google. Smuckers is giving one of its most popular items a makeover. For three decades, Smucker's jams and fruit spreads have been ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...