The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

The idea was submitted via the Lego Ideas portal, where Lego fans can put forward their own concept sets and hope they're ...

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

LEGO and The Pokémon Company International have finally announced the first three sets of their all-new collaboration, and ...

But now, some fans aren’t happy about the higher prices and the build differences between each company’s Pikachu sets. After teasing it in 2025, Lego has finally revealed its first upcoming Pokémon ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

SHAKOPEE, MN - As interest grows in resale and reuse of various items and collections found around family homes, Bricks & ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...