Kroger Precision Marketing (KPM), the retail media unit of grocery giant Kroger, today (June 28) announced that it has been in-housing its services in a bid to wrest greater control over the business, ...
Kroger Precision Marketing (KPM), the retail media business of The Kroger Co., now includes video and CTV inventory after the expansion of its private programmatic marketplace, per information shared ...
The Kroger Co.’s 84.51° data analytics arm has hired Nancy Winé as vice president of advertising sales for its Kroger Precision Marketing (KPM) retail media advertising solution. Winé comes to 84.51° ...
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