Chief Marketer

Marketers on Fire: Intuit CMO Talks New Platform Positioning, AI’s Role in Marketing and QuickBooks’ Latest Campaign

Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY ...
Morningstar

Intuit: We Lower Moat Rating, Cut Fair Value Estimate on Reduced Certainty Around AI

We have lowered our economic moat rating for Intuit INTU to narrow from wide, following a review of the potential disruption to the global technology sector from artificial intelligence. Why it ...
Business Wire

Intuit’s All-in-One Agentic AI-Driven Consumer Platform Powers Year-Round Money Outcomes for Those Who Need It Most

“With over 75% of American households earning less than $100K annually and 57% of active Credit Karma members managing revolving debt, personal finances can feel overwhelming with no single resource ...
Seeking Alpha

Intuit: Finally Attractive After AI-Driven 50% Selloff (Rating Upgrade)

Intuit has experienced a near 50% selloff driven by AI disruption fears, not deteriorating fundamentals. INTU’s core businesses—QuickBooks and TurboTax—remain resilient due to their trusted solutions ...
Forbes

McCaffrey Headlines Intuit Financial Literacy Forum At Super Bowl LX

Financial Literacy at Super Bowl LX: 49ers running back, Christian McCaffrey shares his insights as part of the Financial Literacy Forum In the middle of Super Bowl LX week, Intuit for Education ...