How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Everyone wants to become a brand. It’s not even limited to ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

Brands that thrive in this environment are those with a clear purpose, compelling stories, ethical practices, and transparent communication. The focus has shifted from what brands want to say to what ...

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand’s reputation, credibility and ...

Cobranded collaborations are hot right now, and they are downright fun. Arguably the more surprising, outlandish, and shocking they are, the more viral they become. What brand doesn’t dream of ...

Chappell Roan is so popular she’s a cultural phenomenon. “Hot to Go” has become more than a popular song. It’s a cultural anthem. Brands can be culturally relevant, too. Nike’s Let’s Do It ethos ...

A business becomes an ecosystem once everyone wins together. • Provide customers with more value the longer they stay. • Give ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

Your business exists to serve people. After all, you’re not building in a vacuum, and your business doesn’t grow in silence. You want to be seen, talked about, and remembered—for the products you’ve ...