The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Everyone is talking about the promise of header bidding, but what does it really mean to the future of publishing and mobile monetization? Header bidding is leveling the playing field by allowing ...

What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Digital advertising, despite the massive industry built to ...

It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid ...

Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the ...

When the same publishers that are being crushed by the current ad-tech ecosystem throw out link-baity headlines that Google is going to kill header bidding, it gets attention. It’s important, however, ...

Advertising technology isn’t static. It’s continually evolving and on the move. In ad tech, you can typically count on fairly regular improvements in speed, data and targeting capabilities, reporting, ...

GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through ...

BOULDER, Colo.--(BUSINESS WIRE)--sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, is today releasing the Header Suite to give these ...