There is a seismic shift happening right now in the fast-casual restaurant industry, and it's being driven by a generation ...

Taradel reports social media ads dominate consumer behavior, as platforms like YouTube and TikTok increasingly drive product ...

A report by Rukam Capital and YouGov found children have a strong influence in categories such as 57% on toys and games, 49% on snacks and beverages, 49% on clothing, and 43% of outdoor activities.

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

As many as 31 per cent of children and teenagers save most of their pocket money Children are learning to balance ...

The Consumer-Brand Dynamic’, highlights that 73% of children have access to personal smartphones, while 60% use laptop ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...