In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

But it’s in those unglamorous, behind-the-scenes moments where trust is won or lost. Will we breathe a sigh of relief when a ...

Dr. Rick is the latest Progressive celebrity who's fast becoming a fan-favorite. Unsurprisingly, the actor in question is an ...

Flo from Progressive on the Barbie red carpet in 2023 - Jfizzy/Star Max/Getty Images While she might be best known as the perpetually-perky Flo from the Progressive insurance commercials, Stephanie ...

Any cowboy who gets on a bull is taking a risk. So, it’s a nice melding of messages for PBR, the world’s leading bull riding organization, to join forces with a brand that since 1937 has built a ...

— -- In the kingdom of quirky TV advertising icons, Flo, the Progressive Insurance Girl, is a queen. The retro, saccharin-sweet character is credited by the discount insurer with bolstering four ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Progressive is heading to the comic book world of ...

While she might be best known as the perpetually-perky Flo from the Progressive insurance commercials, Stephanie Courtney is actually a multifaceted actress with a background in comedy and drama who ...

Progressive is heading to the comic book world of Metropolis this summer through a tie-up with Warner Bros. and DC Studios’ upcoming “Superman,” per details shared with Marketing Dive. In new ads, ...