Good reviews are important. Shoppers depend on customer reviews to make the right decisions. They are also a determining factor in ranking algorithms and can lead to better visibility and more sales.

HONOLULU (KHON2) — Fake reviews are a big problem for online shopping and services. Some businesses or people try to trick customers by writing fake reviews to make their products or services seem ...

A new study claims 3 percent of Amazon customer reviews it analyzed were AI-generated. Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers ...

Can you trust product reviews on Amazon, Walmart, Sephora, and Best Buy? They often seem too good to be true. Consumer researchers analyzed product reviews from major online retailers to test their ...

The US Federal Trade Commission (FTC) has made some pretty big changes to how companies are allowed to present themselves on the internet, effectively outlawing fake reviews, reviews posted by company ...

I miss the days of the early web when most things online felt legit—back before the proliferation of bots and generative AI. The modern web has drastically changed, and it feels like “fake” content ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." We don't like to make big, sweeping statements, but given that we're in the year 2025, we think it's ...

Early this month, YouTube revealed how important product reviews as they are actually capable of influencing a customer's decision. Also, a Google consumer survey showed that one in five 18-to-24-year ...

The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews with almost no work has put merchants, service providers and ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...