Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

There’s a widening gap between what brands say and what people feel—and that is why a different kind of marketer is ...

Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...

Agency leaders share how emotion shapes trust, loyalty and long-term impact, revealing why the way brands make people feel ...

Consumer attention is difficult to capture, but emotional storytelling -- rather than rational approaches to advertising -- can dramatically drive brand growth and success. The Emotion Effect, a new ...

In the race to win over consumers, AI startups are turning to an age-old marketing strategy: trying to make people feel something. This year, OpenAI, Anthropic, and Perplexity have all ramped up their ...

In a recent B2B Marketing article, Digital Content Manager Jessica McGreal investigated the trend towards ‘emotional’ branding as part of a B2B marketing strategy. So are we finally making progress ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...