A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

Do you keep in touch with your current and previous clients? Are you building an email list of your potential customers? What about those prospects that you've been meaning to contact... do you feel a ...

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Marketing and other industry pundits have been preaching that email is dead for ages. However, there is no method that better maintains customer engagement and brand loyalty than this so-called ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...