Getting your permission-based email marketing emails into the inbox and ensuring that your email design is just right are closely related. Here is some useful information on the nexus between the two ...

Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't ...

User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to ...

In the early days of email marketing, success was measured by simple metrics: Did the message get delivered, and did anyone open it? Fast-forward to today, and marketers are navigating an entirely ...

"Today, just over half of GTM professionals (56%) describe their organizations as highly aligned, operating as a unified system with shared goals and shared data," according to The Anatomy of Aligned ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. Martha Bitar, CEO and cofounder, and Rebecca Shostak, CBO ...