When looking for recommendations on what to buy, popular social media influencers and celebrities are always around to peddle the hottest item of the moment. But some may reconsider their spending ...

"TikTok made me buy it," is the beginning of a now well-worn tale. At every turn, the social media app displays aesthetic videos that end with a suggested purchase or two. These mini-vlogs, presented ...

The internet is a bit like physics: for every trend, there’s an opposing backlash. Influencers, for example, are increasingly balanced out by a de-influencing trend. What is de-influencing? It’s not ...