Purpose and values are the foundation to lasting loyalty. By consistently leading with your core, staying connected to your ...

Purpose is often treated like a slogan, something catchy to put on a website or slide deck. But purpose goes much deeper. It’s a mission, both personal and organizational, that defines who we are and ...

When I started my company at age 24, I had a big idea for a beauty salon and decided to dive in headfirst without worrying about obstacles. The approach served me well because it got me moving, but I ...

Jim Collins’s revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for crafting ...

Opinions expressed by Entrepreneur contributors are their own. A strategic and inclusive approach with input from diverse company representatives can lead to authentic and meaningful values. The ...

In recent weeks, OpenAI quietly changed its “core values” list to include a focus on artificial general intelligence (AGI) that wasn’t explicitly listed there before. When one goes to the page now, ...