Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your website arrive with different intentions ...

If you’re like me, before you go on a trip to a place you’ve never been before, you take some time to look over a map of the area — either on paper or on your phone. I like to know the major roadways, ...

Have you optimized your content for all stages of the buyer's journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions. Since the idea of the buyer’s ...

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This ...

Kevin Dam has specialized in SEO since 2010. He has achieved top search engine results for insurance, e-commerce, medical, and B2B clients. Search engine optimization (SEO) has evolved, and the rules ...

It’s no secret: keyword research is one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101. Your goal is to ensure ...