I'm currently entangled in the middle of a debate with a friend of mine over which direction the web interface of our project should go. One of the limitations of the server is that it's extremely low ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search ...

Since Google Plus and a few other cutting-edge websites now render entirely on the client, let's review why server-side rendering is desirable at all. Server-side rendering means when the browser ...

@2024 - All Right Reserved.

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

Once you've delivered server-side objects to your client, you're going to need to manage them. Here's how to integrate a powerful client-side (and server-side) object manager into your application ...

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, ...

Aiming to help publishers improve monetization, PubMatic on Wednesday expanded upon open-source container script Prebid.js. The company said OpenWrap, its hybrid client- and server-side wrapper, will ...